Money may not guarantee happiness, but it does create choices. And those choices can say a lot about what matters most to you. Whether that means supporting causes you care about, investing responsibly, or simply spending more time and resources on the people and experiences you value, your finances play a role in shaping the life you live.
At Premier Planning Group, we enjoy helping clients think beyond numbers and focus on aligning personal values and financial goals in a way that feels intentional and sustainable.
While the idea sounds straightforward, putting it into practice often takes more thought and structure than people expect. That’s why we’ve created a short guide to help you better connect your values with your financial goals and everyday habits—so your money supports not just your future, but the life you want to live now.
Identify Your True Values
Start by separating your values into two categories: the values you were taught, and the values that truly make you happy. There may be some overlap between the two, but the goal is to find out if there is a difference between the values you think you have and the values that are truly meaningful in your life.
For example, you may have been taught to work hard and pour your soul into a corporate job that pays well, but maybe it’s not bringing you any personal satisfaction. In reality, you might find more fulfillment from a nonprofit job that pays less but whose mission and good work you believe in. To start this process, psychologist Jim Taylor recommends answering the following three questions:
- What do you choose to do in your life on a daily basis?
- What activities are you passionate about that bring you true joy when you participate in them?
- What experiences and people cause you to feel deeply engaged and connected to the world around you?
Digging into these questions can uncover the values you hold that truly fulfill you and bring joy to your life. If you’re constantly unhappy, whether that be from your job, your financial behaviors, or something else, this is a sign that you may not be living according to your true values.
Understand Your Money Mindset
You also need to take stock of your money mindset. Your money mindset has been cultivated from your life experience. You may have learned good financial habits from your parents. You may have even learned bad financial habits if you watched your parents fail financially. Whatever your experiences have been with personal finances, they are the key to understanding why you behave the way you do around financial matters.
Understanding your money mindset is important because it allows you to grow intentionally. Identifying a toxic or substandard financial mindset is the first step to changing that mindset. By knowing what you want to change, you’re in more control over how and when you change it.
Be Honest With Yourself
Here’s the hard part. You need to be honest with yourself about the alignment of your values and your money mindset. It’s tough to be honest with ourselves. It takes hard work. But it’s been said throughout history that self-reflection is one of life’s most difficult yet rewarding endeavors. (Socrates’ famous statement comes to mind: “The unexamined life is not worth living.”)
Reflecting and being honest with yourself about the disconnects you’ve identified will help you get on the right path to healthier behaviors and goals. If this process leads to greater fulfillment and an easier time reaching your realistic financial goals, it will all be worth it.
Sync Your Ideal Life With Your Lived Life
After all this reflection, your ideal life probably looks a bit different from your day-to-day life, your reality. To reach that ideal lifestyle, you must sync your “living life” with the values you identified that actually make you happy. Remember that these are the values that connect you to the activities, experiences, and people which bring you the most fulfillment.
Only then will you be able to create financial goals that truly reflect your values. When financial goals are connected to your values, your finances become the tool that allows you to reach the real goal, rather than being the end goal in and of itself. From this vantage point, you’re ready to experience long-lasting happiness.
The Power of Aligning Personal Values and Financial Goals
As you move closer to retirement, it’s natural to think more intentionally about how you want this next chapter to look and feel. I especially enjoy working with people who are open, curious, and value real connection, because the best planning relationships grow out of shared interests and honest conversations.
My ultimate goal is to provide thoughtful, goal-oriented guidance rooted in aligning personal values and financial goals. With your priorities clearly in view, we work together to make strategic decisions that support the life you want to live, now and in the years ahead.
If that resonates, I’d love to connect. Call our office at (443) 837-2520 or email my executive assistant, Talia Grover, at taliagrover@premierplanninggroup.com to set up a complimentary consultation.
About Brion
Brion Harris is the CEO, founder, and managing partner of Premier Planning Group, an independent financial firm specializing in working with pre-retirees and retirees, helping them create customized wealth preservation and retirement distribution strategies. With over 20 years of experience, Brion has developed deep knowledge and skill in helping his clients simplify their finances and find confidence in their financial future. Brion and the Premier Planning team are known for their unparalleled client service and their dedication building long-lasting relationships with their clients. As a result, Brion has been the recipient of the #1 Advisor Leadership Award* at Summit Brokerage Services for eight years running and has a reputation as one of the top retirement advisors in the business.
Brion is a proud 20-year resident of the Annapolis community, where he resides with his wife, Elizabeth, their three children, Addison, Jay, and Scarlett, and their two dogs, Pepper and Coco. When he’s not working, you can find him boating, skiing, traveling, and enjoying good food and music with his family. If you want to learn more about Brion, connect with him on LinkedIn.
*The #1 Advisor and Leadership Award is based on production data while at Summit Brokerage Services, Inc. Brion Harris received the award in 2014, 2015, 2016, 2017, 2018, 2019, 2020 and 2021. This award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client.